Meet the banner that started it all (or at least proudly wears the name).
This Hook & Loop logo banner features our new tagline—“Made of Felt – Mad to be Felt”—because sometimes you just have to lean into the pun. It’s playful, a little silly, and very much us.
Measuring a cute and compact 11" x 9", this banner is designed to be an easy, affordable addition to your eclectic wall, gallery corner, or creative space. With lots of color options to choose from, it’s made for mixing, matching, and having a little fun.
Each banner is handmade from felt, finished with care, and fitted with metal grommets so hanging and displaying is always a breeze. Like all true handmade pieces, slight variations are part of the charm.
Bright, joyful, and unapologetically goofy—this banner doesn’t take itself too seriously, and that’s exactly the point.
Origin Story (As Remembered)
The idea for this banner came to me in a divine dream. In the dream, I had just climbed to the top of my roof when a giant baseball cap with wings descended from the sky and placed a necklace around my neck. Hanging from it was a small locket.
Inside the locket was an animated photograph of Wes Anderson, calmly repeating the phrase “Made of Felt – Mad to be Felt” over and over. Eventually, his hair turned into spaghetti—not red sauce, not quite white sauce either. It tasted vaguely like strawberry.
I woke up and immediately made this banner.
